A
survey of Student Horizons’ own database shows a strong
hold on the email world by AOL, Hotmail and Yahoo! over the
past year. Our data shows not only an iron grip by the top
three, but also a significant increase in the number of students
using these emails as their primary accounts. Understanding
the particulars of each domain, will help you increase the
effectiveness of your email campaigns.
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 Chances
are, if you’ve been involved with email marketing for
any length of time, you’re aware that AOL, Hotmail, and
Yahoo! are the “Big 3” when it comes to email addresses.
Industry trends and our own databases have shown that for the
past five years, these three lead in not only page views but
also in the number of subscribers. The primary reason these
three have stayed at the front of the pack is their ability
to control spam, provide maximum storage space, and accessibility.
AOL and Yahoo work pretty much the same way. Good email marketers
know that they have one shot at an AOL or Yahoo! address. If
that email doesn’t make it past the SPAM filter, consider
it dead. The Email Service Providers (ESP), or domain, systems
are designed to recognize SPAM as messages that continually
try to “ping” an inbox over and over. Read
More>>
Reader Tom Green at Seton Hall University in South Orange, NJ
asks: “How are you able to defeat spam filters at major
ESP’s, such as AOL?”
Avoiding words and phrases in your subject line and message
body that SPAM filters recognize helps. Another option to bypassing
spam filters is to align yourself with a white listing service,
such as Habeas and BondedSender. Read
More>>
I
would be happy to answer any further questions about open rate,
click throughs or anything else related to email marketing.
lmunns@studenthorizons.com
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