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E-News:
E-mail Marketing Best Practices
Lisa
Munns, E-News Editor May
31, 2006 |
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5
Tips to Building a Better Email Template
 While
template design alone won’t guarantee delivery, a properly
rendered message will eliminate many of the factors that hinder
deliverability. If you are experiencing significant bounce rates
and large numbers of spam complaints, test a few of your recent
messages; run the templates through an HTML
code validator and a spam
content checker. (Your e-mail service provider
should have these functions built into their platform.) Then
email the message to test accounts in various email clients
including the big 3 – Yahoo, AOL and Hotmail. Finally,
view the message in the most common browsers (Internet Explorer,
Mozilla Firefox, Opera) and platforms (PC, Macintosh, cell phone).
Enlist others in your office to receive and report on your messages
before they are sent. Running through these procedures should
give you a good idea of where your messages are falling short
in building effective emails with strong deliverability.
Here are five tips for designing more
effective email templates:
1.
Redesign for the Preview Pane
2.
Redesign for Blocked Images
3.
Review Broken Code
4.
Tone Down Your Message Content
5.
Locate Email Message Essential Elements in One Consistent Place
I welcome your inquiries about this topic or any other questions
related to e-mail marketing. Let us know if there is a subject
you would like us to cover in future issues of E-mail Marketing
Best Practices. lmunns@studenthorizons.com
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Next week in E-News:
The June 7, 2006 issue of Email Marketing Best Practices will
provide an ESP (E-Mail Service Provider) survey based on our
results from emails over the last 18 months, showing comparisons
and trends. |
Future E-News Topics:
• Personalization
• HTML vs. Text
• Effective Retential E-Mail
Campaigns
• Effective Parent Campaigns
• Segmentation
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Cell Phone E-mail |
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student
horizons, inc.
4903 auburn avenue
bethesda, md 20814
301/951-7101 - phone
301/951-7104 - fax |
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