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“Permission
Marketers are totally obvious about their objectives with the
consumer. They make it crystal clear what they will be doing
with the data they collect and exactly why it's beneficial to
the consumer to give this data.”
-
Seth Godin,
Permission
Marketing |
Student
Horizons, Inc. often consults with Silicon Valley law firm Wilson
Sonsini Goodrich & Rosati on legal matters
related to technology. Find out what they say about spam regulation
in their Federal CAN-SPAM
Act Memorandum.
|
In
the next edition of Email Marketing Best Practices:
“A day in the life of a college-bound teenager."
Plus, ideas for reaching them. |
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SPAM
101 – Learn the basics...
Student Horizons, Inc. is often asked about the difference between
spam and permission email marketing. Here are some answers to
your commonly asked questions…
Q:
How would you define spam?
A: According to the FTC's website (http://www.ftc.gov/spam/),
spam is
"unsolicited" email. So, as we've
all received in the past, email that arrives in
your inbox from someone you've never heard
of selling value stocks or certain
prescription drugs, for example, is spam.
However, if schools collect prospective student
email addresses on their
websites, those email addresses are "solicited."
Email sent to those addresses
is not spam. This type of email is "permission
email marketing." It is not only
legal but an extremely effective way to build
relationships with constituents.
Q: What exactly is the CAN-SPAM Act of 2003?
A: CAN-SPAM is short for "Controlling the Assault of Non-solicited
Pornography
and Marketing." In a nutshell, the law
requires four things… |
Do you know the email marketing lingo? Learn what "Phishing"
and "Spoofing" are...
Also, blacklist, whitelist, spam filter, CTR, etc. |
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