 |
| Today's
Student Stat:
85%
of online 17 year-olds use the Internet to search for schools.
-
Pew Internet & American
Life
Project's
Teens and
Technology report
Nov. '05
|
In
a recent MarketingSherpa survey:
•
7 out of 10 marketers report regularly testing email subject
lines
•
62% test copy (i.e. topics, messaging, etc.)
•
46% test link placement and personalization
-
MarketingSherpa's
"Email Marketing
Benchmark Guide
2006" |
|
|
Increase
Open Rates with Subject Line Testing
One of the most common questions we hear at Student Horizons,
Inc. is "How can I improve my open rate?" Testing
subject lines is one of the fastest and most effective ways
to increase email open rates. And the best part: it's easy to
do.
|
Tips for Reaching Teens
Did you know that 57% of teens aged 15-17 have cell phones?
| |
(Tip:
Use your email results to follow up over the phone. You can
easily download a list of subscribers who opened your email
multiple times, for example. Also, don't forget to include a
field on your application for the applicant's cell phone.) |
Did
you know that 85% of online 17 year-olds use the Internet to
search for schools?
| |
(Tip:
Make sure you are collecting email addresses on your website.
And, make sure your email sign-up is easy to find and logically
placed for first-time visitors.) |
Check out more great teen stats in the Pew Internet & American
Life Project's Teens
and Technology report from Nov. '05. Click
here.
|
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subscribe to this newsletter, please visit Student Horizons,
Inc. E-news. |
|
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