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| Today's
Student Stat: In
the fall of 2005, 99.4% of new students at the University
of Virginia brought a computer to campus.
-
“3,000 First Years,
All Searching for a
Connection”
The
Washington Post
August
20, 2006
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Where
Are Students on the Web?
Check out CNET's "Best Sites for Students," including:
1. Best Site for Socializing:
Facebook
2. Best Site for Photo Sharing:
Flickr
3. Best Music Service:
Audio
Lunchbox
Click here for the full
"Best
Sites for Students" list.
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Top
5 e-Newsletters to Send this Fall
1. Search/Prospect Emails
Going back to school gets high school juniors and seniors thinking
about where they want to go to college. If you haven’t
done so already, get your e-search pieces finalized now! The
earlier you start a connection with a potential student, the
longer you have to build the relationship. Email makes it easy
to reach students who may have been difficult to find with traditional
print materials alone.
2. Counselor Emails
Are you going to the NACAC (National Association of College
Admissions Counselors) National Conference this fall? Let all
those high school guidance counselors know where they can find
you! Don't forget to send a reminder email the week before.
Timing and a little repetition may lead to capturing better
share of mind with counselors. |
Planning Tips for this Fall's Email Campaigns
Would you advise a student to wait until the last minute to
write a term paper? Of course not. Likewise, we recommend planning
your email programs in advance to ensure they yield the best
results.
For example, when it comes to sending email, not every day of
the week is created equally.
Tuesday and
Wednesday see the greatest volume of email sent because marketers
know that mid-week is a productive time for busy, working audiences.
Conversely, Monday is a catch up day from the previous weekend,
and Thursday begins the wind-down to the next weekend.
A little advanced planning may help you launch on the most effective
day (even time of day!) to achieve the highest open and click-thru
rates possible. |
To
subscribe to this newsletter, please visit Student Horizons,
Inc. E-news. |
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