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| Something to Think About
How many emails do you receive a day? How many do you open? How many do you send straight to the trash?
Did You Know
Which ISP blocks the most email?
ISP |
Block Rate |
Excite |
50.7% |
Adelphia |
35.5% |
Gmail |
34.3% |
Road Runner |
30.6% |
Hotmail |
22.7% |
MSN |
22.4% |
Verizon |
18.0% |
Yahoo |
15.2% |
AOL |
14.1% |
Compuserve |
11.8% |
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Dear
Reader,
We’ve all heard the saying “don’t judge a book by its cover.” And, we’re probably all guilty of doing just that time and again. In this edition, I give suggestions for improving the effectiveness of subject lines so your email campaigns aren't misjudged and/or ignored based on their subject line.
Best,
Kristin
Carpenter, editor of Enrollment Marketing Best Practices |
5 Tips for Writing Better Subject Lines
Most of us receive dozens of email messages on any given day. And rarely do we get through even half of them.
The subject line (in conjunction with the from address) may make all the difference in whether or not we open an email. Likewise, the subject line for an eSearch, open house email, or other admissions marketing piece may largely determine the campaign's success or failure.
Here are five tips for writing better subject lines:
- Keep it short.
Remember that the subject line length is limited (usually about 45-50 characters standard). Watch out for truncation by email providers.
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Questions?
Things you would like to see in Enrollment Marketing Best Practices
newsletters? Please email Kristin Carpenter, editor of Enrollment
Marketing Best Practices, at kcarpenter@studenthorizons.com.
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Inc. E-news.
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