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6 Ideas for Winter eNewsletters
Last Chance Application Reminders
If the application deadline for your school hasn't passed, send out one last reminder to your inquiry pool reminding them that there is still time. Here is one last chance to attract prospects, so include exciting aspects or information about your school. In the busy world of today's high school students, reminders do help!
Admitted Students/Student Days
Sure, students are thrilled to receive a "Congratulations!" letter in the mail, but why not congratulate them via email as well? This is also a great chance to present information on upcoming Admitted Student Days in an interesting, interactive way.
Winter Season Athletic News
Let your inquiry pool know how your winter sports teams are doing. Provide information on postseason competition, athletic awards, and even a preview of spring sports. Profile a coach or athlete with a unique or unusual story.
Prospect Mailings to New '08 Lists
It is never too early to start attracting fresh prospects to your school. Create a prospect mailing series, detailing different facets of your school, and begin forming your next class of students. Students who are contacted early and often will maintain an interest as they continue thinking about their college plans.
Invitations to Early Spring Visits
Spring is a popular time of year for prospective students to visit schools that interest them. Send out a mailing that features these visits, as well as any additional important information students should know about signing up for a guided tour, when it is best to come, what to see, where to park, and so on.
News for Newly-Admitted Parents
Today's parents are very involved in the college application process, so make sure you continue to keep them involved after their students are admitted. A newsletter specifically aimed at parents would be a good place to announce upcoming important dates, any special programs/information sessions for parents, and even congratulate them for their child's success.
If you are interested in integrating any of these or other eNewsletters into your admissions plan, please contact your Client Services Manager.
 Are you a Division III school?
Sign up for CollegeStudentAthletes.com’s weekly D3 eNewsletter here.
D3 eNews is a monthly e-newsletter for high school students, parents, counselors, and coaches interested in the Division III (D3) experience.
The e-newsletter highlights a current news story, links readers to recent headlines, lists current rankings and standings, profiles current student-athletes, and offers advice from the experts. It is brought to you by CollegeStudentAthletes.com, a free college search website for students looking to combine sports and academics at a D3 college.
Also, don't forget to submit your school's D3 story for consideration in an upcoming issue here.
Today’s Admissions Fact:
Colleges accept 70% of applicants.
45% of admitted students will actually enroll in the institution.
-NACAC, State of College Admission 2006
Did You Know…
According to a survey by ad:tech and MarketingSherpa, email came in 2nd behind paid search ads for the best performing online marketing tactics in 2006.
-eMarketer, January 2007
Questions?
Things you would like to see in Enrollment Marketing Best Practices
newsletters? Please email Kristin Carpenter, editor of Enrollment
Marketing Best Practices, at kcarpenter@studenthorizons.com.
To subscribe to this newsletter, please visit Student Horizons,
Inc. E-news.
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