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“Recruiting
a student really means recruiting a family.”
-
James A. Boyle
President
College
Parents
of
America |
In
the next edition of Email Marketing Best Practices:
“What is and isn’t SPAM” – Learn
the basics from attorneys who study the
CAN-SPAM Act of 2003. |
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5
Tips for Getting Parent Email Addresses
1. Make parent email address a field on your email subscribe
page. As
always though, be careful how much information
you make mandatory.
Less mandatory fields = more email addresses.
Make the connection first. You
can always get more info later.
2. Change “Forward to a Friend” to “Forward
to the Folks” in email
communications. Next, try “Forward
to Mom or Dad.” See which works better.
Later, swap in “Forward to My Kid”
for those records in your database that you
know are parents. |
Survey Reveals Parents are Heavily Involved in
Decision-making Process
In a recent survey of 500 future college parents conducted by
the College
Parents
of America:
• 88% said they expect to go on campus visits with their
child,
• 85% said they expect to help their child decide to which
schools they will apply,
• 77% have or expect to be heavily involved in their child’s
selection of a college, and
• 69% have or expect to help with drafting their child’s
college applications.
James Boyle, President of College Parents of America, recently
told Student Horizons, Inc. that he suggests parents play the
role of “recommender,” while students ultimately
make the decision of where to attend college. Although students
must feel they chose their school, in reality it is a group
decision. “Recruiting a student really means recruiting
a family,” says Boyle.
The National Survey of College Parent Preparation and Expectations
also confirmed that parents remain heavily involved while their
children are in school. “The teamwork of parents and students
doesn’t end at the admissions doorstep,” says Boyle.
“Today’s future college parents also expect to be
quite involved in and supportive of [their] children’s
lives at school, once the college experience begins.”
When asked what parent-related information or services they
would like their child’s future school to provide, 47%
rated an electronic newsletter for parents as “Most helpful.”
For information on how to begin or improve your parent newsletter,
please contact your Client Services Manager or Lauren Clemence
at lclemence@studenthorizons.com.
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