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Millennial
Generation:
a term used to refer to the generation, born from 1980 onward,
brought up using digital technology and mass media; the children
of Baby Boomers; also called Generation Y.
-Webster’s
New Millennium™
Dictionary of English |
Fact
of the Day
85%
of online 17-year-olds use the Internet to search for colleges
and universities.
|
-
Pew Internet and American Life Project’s Teens and
Technology Report, November 2005 |
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Dear
Reader,
A member of the millennial generation myself, I remember spending
hour after hour online searching for “The Perfect College.”
I am happy to say that after a lot of research, I found that
place. Read on for my insider tips on making the research process
easy for prospective students. They’ll appreciate it.
Best,
Kristin
Carpenter, editor of Enrollment Marketing Best Practices |
Tip:
Providing Answers Easily and Effectively on the Web
By Kristin Carpenter
The Millennials.
The Internet Generation. The Wired Generation. The MySpace Generation.
The MyPod Generation.
The list goes on, each catchy term representing those born in
the mid-80s to late-90s. It is the generation that college admissions
officers try to attract as prospective students to their institutions.
In the past, Student Horizons, Inc. has reported that 85% of
online 17-year-olds use the Internet to search for schools,
according to Pew Internet and American Life Project’s
Teens and Technology Report, November 2005. E-marketing, commonly
in the form of large eSearch campaigns, has proven an effective
tool for recruiting. But, the process doesn’t stop there.
Chances are if a prospective student is interested in a particular
school, one of the first places he/she will go to learn more
is the school’s admissions landing page. Schools need
to embrace this reality and ensure their admissions landing
page is an effective e-marketing tool. |
Choosing
the “Perfect College” is not something that happens
overnight. Keep reading for a detailed list of questions college-bound
teenagers might ponder when considering a college or university.
Make sure your school is prepared to provide the answers.
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Questions?
Things you would like to see in Enrollment Marketing Best Practices
newsletters? Please email Kristin Carpenter, editor of Enrollment
Marketing Best Practices, at kcarpenter@studenthorizons.com.
To
subscribe to this newsletter, please visit Student Horizons,
Inc. E-news.
To read archived newsletters, click here. |
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