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Today's Student Stats
Male college students are slightly more likely than female students to be heavy Internet users who spend more than 20 hours a week online (37.2% versus 29.8%, respectively).
Source: BurstMedia,
eMarketer.com September 2006
U.S. Undergraduate Enrollment, by Gender
Source: National Center for Education Statistics July 2005
*project based on data through 2000
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Increase Male Applications With Email Marketing
It's all over the media: The percentage of male undergraduates is declining. According to a report from the American Council on Education, the percentage of male undergraduates dropped from 44% in 1995-1996 to 42% in 2004-2005.
Email marketing offers a great solution to better target prospects by gender. Learn how to increase your eSearch response rates by targeting males and females separately. |
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Email Resources:
Email is the 2nd most common area males spend time accessing when online (web portals being the most common), according to “The Score: How to Reach Young Males”.
Click here.
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