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Stat of the Day:
MySpace Visitors: Older than we thought?
U.S. Visitors to MySpace
by Age, September 2006
(% unique visitors)
| Age |
% |
 |
12-17 |
20.0% |
|
18-24 |
12.8% |
|
25-34 |
17.4% |
|
35-49 |
29.4% |
|
35+ |
46.0% |
|
45+ |
26.7% |
|
55+ |
8.6% |
- Source: Nielsen/Netratings, Oct. '06
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Understanding the Path of the Prospect
No eSearch is an Island
By Kelly Nicklas, Director of Marketing, Student Horizons, Inc.
It can be a bumpy road for the college-bound 17-year old. Colleges and universities bombard high school students with direct mail, email, view books, etc., all claiming their institution is the right one. Teens are probably more confused than ever about which college is in fact the right college.
Schools that get through the clutter and make a lasting impact on students are those that understand that no campaign is an island. Each piece of the puzzle fits into a larger whole, resulting in one thing: building ongoing relationships. |
Quote of the Day
” From a student lifecycle point of view, technology is increasingly being used to facilitate relationship management. Web sites are a first point of contact for many prospective students, as institutions move from using the Internet as a supplemental means of offering institutional information, to the primary mode.”
- from STATS: Online Student Services Come of Age, Campus Technology
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Questions? Things you would like to see in Email Marketing Best Practices newsletters? Please email Kristin Carpenter, editor of Email Marketing Best Practices, at kcarpenter@studenthorizons.com.
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Inc. E-news.
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