Founder and Chief Executive Officer

In addition to managing the company’s assets and growth, Creel is responsible for evaluating new business ideas, markets, acquisitions and partnerships. Creel is also in charge of strategic planning and driving best practices throughout the organization.

Creel founded Student Horizons, Inc. in 2002 to help high school students and parents navigate the college admissions landscape. Student Horizons, Inc. provides print and online tools that enable students to find undergraduate programs, colleges, and universities that appeal to and complement their personalities and aspirations.

Creel grew up in Texas and New York. He attended the Virginia Military Institute on an Army ROTC scholarship and received his bachelor’s degree in history from Syracuse University. Creel did the coursework for a PhD in American Civilization at the University of Texas Austin but was bitten by the entrepreneurial bug before completing his dissertation. He founded his first company, Creel Morrell, Inc., in 1978, and for ten years served as President and CEO of Creel Morrell, a marketing communications firm headquartered in Houston. Creel Morrell grew to become an industry leader and was selected to Inc. Magazine’s list of the 500 fastest growing companies in the United States for three straight years in the 1980s.

In recent years, Creel has played an active role in incubating various web-based ventures. Creel, an avid marathon runner, is heavily involved with prostate cancer research and awareness. He lives with his wife of 37 years, Nancy.